Simple

This is from a television campaign I directed for Link TV. Aimed at the heart of the Link TV funder, these simple and direct spots eschewed razzle-dazzle for honest and authentic engagement. With an intimate feel and an appreciation for the personality of the interviewees, I let Link’s most passionate supporters become ambassadors for the brand.

I created a special camera rig for this shoot (ala Erol Morris) and paired everything down into a visual aesthetic of engagement. This was a lot of fun and a great exercise in letting the brand be more authentic and generous in its messaging.